From Soil to Soul
One standard, and a promise to never lose the taste of where it came from.
One name, one standard.
SSVahora started as a shared table between two coffee-obsessed importers who couldn't agree on a single lot worth settling for — so they imported enough to satisfy both. The venture is carried forward today under one name, with the same standard that started it: the best cup is never the work of a shortcut.
What began with a handful of sample lots imported for a local market stall has grown into direct relationships with farms across three continents, without losing the thing that started it all: cupping every lot myself before it ever reaches a shelf.
“We don't chase trends. We chase the soil, the season, and the farmer who worked both.”
Founder, SSVahora
Nine years, one lot at a time.
2016
The First Import
SSVahora imports its first lot — twelve bags, sold by hand at the local farmers market.
2018
First Direct-Trade Partnership
We sign our first direct relationship with a highland cooperative in Yirgacheffe, Ethiopia.
2020
The Austin Facility Opens
A permanent home for our cupping lab, packing line, and first tasting room.
2023
12 Origins, 3 Continents
Direct partnerships expand across Latin America, East Africa, and Southeast Asia.
2026
48,000+ Bags A Year
Still cupped and packed in small batches, lot by lot — soil to soul, unchanged.
Values worth standing behind.
Direct Trade
We buy directly from farms, paying well above commodity price for lots we believe in.
Sustainability
Shade-grown, low-impact farming practices that protect the land for the next harvest.
Meticulous Packing
Every lot cupped, graded and sealed fresh in small batches — never left to sit on a shelf.
Community
From farmer co-ops to our tasting room regulars — coffee is better shared.